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Greenwashing 101: Don't Fall Victim

Greenwashing is a term used to describe situations where companies mislead consumers by claiming to be eco-friendly or sustainable as a marketing scheme rather than as a core principle of their business model.

Greenwashing 101

Don't fall victim to greenwashing! If there is one thing in the world that makes me boil it is taking advantage of consumers trying to support environmentally conscious companies. Instead of spending money on implementing greater sustainability measures and practices, greenwashing companies will spend MORE money to look 'green'. Along with greenwashing, this can be seen in different ways like rainbow washing for Pride month targeting the LGBTQ community. How frustrating! Money talks, therefore it's so important to support those businesses who are trying to make a better world for the planet, people, and prosperity.


So what is greenwashing? If you missed the definition up top, it is the act of making false or misleading claims about the environmental benefits of a product, service, technology, etc. Unfortunately, this is all too common now days, so let's look at some signs to be aware of when thinking about supporting a company.

B Corporations

Awhile back we did a blog on B Corporations you can read here , but when in doubt you can always count on a B Corps to be a credible and sustainable business WITHOUT the greenwashing. To sum it up B Corps are:

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

Moral Of The Story:

  • Greenwashing is an attempt to capitalize on the growing demand for environmentally sound products.

  • Greenwashing can convey a false impression that a company or its products are environmentally sound.

  • Genuinely green products back up their claims with facts and details.

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