top of page
Search

Greenwashing 101: Don't Fall Victim

Greenwashing is a term used to describe situations where companies mislead consumers by claiming to be eco-friendly or sustainable as a marketing scheme rather than as a core principle of their business model.

Greenwashing 101

Don't fall victim to greenwashing! If there is one thing in the world that makes me boil it is taking advantage of consumers trying to support environmentally conscious companies. Instead of spending money on implementing greater sustainability measures and practices, greenwashing companies will spend MORE money to look 'green'. Along with greenwashing, this can be seen in different ways like rainbow washing for Pride month targeting the LGBTQ community. How frustrating! Money talks, therefore it's so important to support those businesses who are trying to make a better world for the planet, people, and prosperity.