B Tourism: A Force For Good
B Tourism is a global network of Certified B Corporation travel and tourism companies as well as other conscious travel organizations that take collective action for environmental and social justice.
Inspired by the environmentally rigorous B Corp Certification, the platform hopes to serve as a resource for the regenerative travel movement and to help travelers enjoy a vacation experience that embodies interdependence and interconnectedness. How cool is that? B Tourism has created a platform for like-minded hospitality, tourism, and travel leaders to be their own forces of good! This is exactly what we are preachin' at Eat The Peach Travel.
BROAD GOALS
To encourage travel that regenerates ecosystems and creates harmony among all of its parts
To offer vacation experiences that embodies interdependence and interconnectedness, and embraces these concepts to leave people deeply fulfilled
To use travel and tourism as a force for good, so that travelers cultivate connections with themselves, family and friends, nature, culture, and new ways of seeing things – to promote unique experiences and memories, reduce stress and improve their health, enhance creativity and abilities, and enrich appreciation for life itself
To align travel dollars and personal values
SPECIFIC GOALS
To share best practices and promote local and global partnerships
To foster community and support each other through shared values systems
To take collective action to address systems change, stakeholder capitalism, climate justice, social justice, racial/gender equity, civic education, preserve culture/heritage, SDG’s, circular economy, economic leakage, youth education, and to transform travel & tourism to be a force for good
To apply the same measured focus to positive stakeholder impacts as to profits
Our network promotes utilizing tourism as a force for good so that travelers can cultivate connections with themselves, family & friends, nature, culture, and a new way of seeing things while supporting companies that align with their values.
